What to expect?
St. John isn’t just known for its breathtaking beaches and crystal-clear waters — it’s a vibrant cultural melting pot with a rich history and lively traditions. Influenced by African, European, and Caribbean roots, the island’s culture is expressed through its music, art, festivals, and cuisine. From colorful street parades to the rhythmic sounds of steel drums, the soul of St. John is felt in every corner of the island.
Do's
Greet Locals Politely
- Always say “Good morning,” “Good afternoon,” and “Good night” when entering shops, restaurants, and public spaces.
- A warm greeting is part of the island’s culture and shows respect.
Respect Nature and Wildlife
- Stay on marked trails when hiking in the Virgin Islands National Park
Carry Cash
- Some taxis, food trucks, and markets are cash-only
Driving
- Drive on the LEFT side of the road — it’s different from the U.S. mainland.
Beaches
- Use reef-safe sunscreen to protect the coral reefs and marine life.
Don'ts
- Touch or step on coral reefs when snorkeling and do not touch the sea life.
- Remove natural items from the beach is illegal and damages the ecosystem.
- Wear bathing suits or swim attire in public spaces as it is frowned upon.
- Do not feed the donkeys or other wildlife.
History and Tradition
Historical Roots
St. John’s culture is deeply rooted in its colonial past and African heritage. First settled by the Arawak and Carib peoples, the island was later colonized by Denmark in the 18th century. The sugar plantation era left behind historical ruins that tell the story of the island’s complex history.
Food and Drink
Traditional Island Cuisine
St. John’s culinary scene is a blend of African, Caribbean, and European flavors. The most Popular Dishes: Fish and Fungi, Johnny Cakes, Pate, Conch Stew, Roti
Head to a local food truck or beachside shack for authentic flavors.
Art and Craft
Local Artisans
St. John is home to talented artists creating handmade jewelry, paintings, and sculptures. Many pieces reflect the island’s natural beauty — seashells, coral, and tropical themes are common motifs.
Where to Find Local Art:
Mongoose Junction – A hub for local art galleries and boutique shops.
Cruz Bay – Street vendors and pop-up markets often feature local artists’ work.
Language and Local Phrases
While English is the official language, you'll also hear local Creole influences. Here are a few phrases to know:
"Good mahnin’"
Good Morning
"Wha gwan?"
What's going on?
"Me ah good"
I'm good
"Irie"
Everything is good
"Liming"
Hanging out, relaxing
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